The project required developing a design concept which resonates well with the user community the website was built for. This also imposed challenges for the developers to capture the essence of the designers’ work and seamlessly implement it on the page. The website features a highly interactive landing page, which prepares the users for what they can expect from this online space. The online shop allows people of art to exhibit and sell their custom made items to everyone in the community. The platform uses payment integration with Stripe and custom back-office admin for managing the inventory of the store.