BeDuende is an online space - gallery and shop; where the work of independent creatives from the world of art, fashion and product design is showcased and items from the limited collections are available to purchase directly in the store.
The project required developing a design concept which resonates perfectly with the slightly alternative target audience of the platform. Our designers and developers managed to truly capture the essential values of the brand and create an emotional "duende" experience.
Motionkata's marketing specialists took responsibility for building marketing strategy for the project launch. Together with Be Duende's business development team we outlined the milestones and actions which will turn the platform into a cross-border success.
After a thourough key words research and competitor analysis, we established what content would enable featured artists to best promote their personal brands and products, thus driving organic traffic to the platform.
The product is integrated with a secure payment system and allows customers to purchase items from the limited BeDuende collections with only a few clicks.